In 1991 Charlotte Hayley began writing letters to legislators, First Ladies, Dear Abby and the general public. She even handed them out at grocery stores. Thousands of these cards were handed out by her. She had one goal, to make people aware. She attached a PEACH ribbon to the cards that read:
“The National Cancer Institute’s annual budget is 1.8 billion US dollars, and only 5 percent goes to cancer prevention. Help us wake up our legislators and America by wearing this ribbon.”
Self Magazine’s editor in chief, Alexandra Penney was very interested in Charlotte’s efforts and approached her while working on the 1992 national Breast Cancer Awareness Month issue of Self magazine. Charlotte Hayley was not interested in the adaption of her program into the magazine’s promotion. She felt is was too commercial. The magazine went ahead with their approach and changed the color of the now recognized PINK ribbon. While Ms. Hayley’s grassroots effort were altruistic, there comes a time when an issue needs to go commercial to get the message out there. The Pink Ribbon It is now a world-wide emblem of Breast Cancer Awareness. More women are aware and seek early prevention because of the public awareness.
Charlotte Hayley’s story is detailed in the movie “Pink Ribbons, Inc.” She died in 2014 at 91 years young. She certainly got the world thinking and made women aware.
We all know women and even some men, who are breast cancer survivors. October is Breast Cancer Awareness month. GailsPersonalizedGifts offers unique gifts to send to your Breast Cancer Survivor to honor their journey and success. There will be many walkathons and events to show support this October. Send a Tervis Tumbler, backpack, golf towel, Pink Carry All Tote, or Buckhead Betties tote, to show support for the one on their journey or a survivor of breast cancer. We also have a Team Pink Atlanta 3-day Walk Tervis tumbler or water bottle to show your support for this wonderful event in October.
Blog and graphics by ~ R. B. Green©